We are a new-age training program designed to equip Pakistani marketers with the knowledge and skills needed to leverage emerging technologies and meet changing consumer behaviors, improve engagement, and achieve tech-driven impact.
We're deliberately super hands-on in our approach; every session is punctuated with a practical activity that allows participants to get familiar with what they can execute.
MEET YOUR BRAND-SIDE TRAINER:
HUMZA MAHFOOZ
Humza Mahfooz is a brand manager at Unilever with a background in neuromarketing and a focus on executing tech-enabled plays for a portfolio of brands.
MEET YOUR AGENCY-SIDE TRAINER:
UMAIR KAZI
Umair Kazi is the co-founder of Ishtehari and has utilized disruptive tech to create first-of-its-kind campaigns for mass-market brands, winning globally-recognized effectiveness awards in the process.
WHY THIS MATTERS FOR PAKISTANI MARKETERS
With the rise of emerging tech, it is crucial for marketers to stay ahead of the curve to remain competitive. The workshop aims to provide marketers with a solid understanding of these technologies and how to apply them to their marketing strategy. Participants will gain insights from experts in the field and learn practical techniques to enhance their marketing campaigns.
THE TOPICS WE'LL COVER
It all starts with Search
Power of Social Media
Ecommerce Funnel Blueprint
Social Commerce Mastery
Virtual Experiential Marketing
Generative AI in Marketing
Next Marketing Frontier: 3.0
TLDR
By the end of the workshop, participants will be able to create more engaging and effective marketing campaigns through the application of the latest trends and techniques in the field. We invite both individuals and organizations to consider #UnObsolete as a valuable addition to their training journey, enabling them to get equipped with the necessary skills to meet the future demands of the marketing industry.